Formula 1 is an interesting business. A business where laws of regular businesses seldom apply. Given that my blog reaches out to new Formula 1 audiences, there are people who write in to verify if and how a Formula 1 team business doesn't make money, despite earning millions from the sport and in sponsorship. Most… …
Tag: Heineken
The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, …