The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency. After all, much of the official quotes talk of… …
Tag: Alcohol Sponsorship
Bernie Ecclestone should introduce vodka shots on the podium in 2016. After all, Lewis Hamilton (and Niki Lauda) loves his vodka. And this might be the only way to motivate …
*After a handful of readers not being able to decipher the humour in this post, here's my declaration to state the obvious. Enjoy reading and hopefully you'll laugh along too.* Mumm decided …
The equation ‘alcohol = celebration’ was planted in my head by Formula1. And no, it wasn’t the alcohol sponsorship in the sport, but the post-race podium ceremony. If Formula1 bans …
