It’s that time of the year! The time when Indian brands will come forward and announce their associations with various Formula1 teams for the 2012 Indian Grand Prix. Sports Marketing And The Indian Grand Prix was well received by my readers last year and I hope that there is more to it this year! The… …
Category: F1 Sponsorship
(Alternative headline was ‘Is HRT TATA’s Biggest Mistake In Formula1?’) It pained me to see Narain Karthikeyan struggle in the Hispania Racing Team’s F112 around the Albert Park circuit in …
Sports and marketing met on a common platform called Formula1 for the Indian Grand Prix. We have seen some exciting brand associations for the Indian GP and here are links …
This blog post has been much awaited and here it is. Force India Formula One Team, India’s only Formula1 team, announced a historic association with the Sahara India Pariwar today. …
I read this piece of news during my usual Formula1 research and readings and was surprised to see that this announcement wasn’t as publicly spoken about or discussed as the …
The buildup to the Indian Grand Prix is picking up traction and so are sponsors / advertisers who are rushing to have a share of the Formula1 pie when it …
The inaugural Indian Grand Prix is gaining some much needed traction. Yesterday, FIA’s Charlie Whiting performed a routine inspection of the Buddh International Circuit (Read post: Charlie Whiting Impressed With The …
The Indian Premier League (IPL), one of the world’s most successful cricket tournaments, created a stir in 2010 when they announced that all their matches would be streamed LIVE on …
Narain Karthikeyan’s dropping by HRT and subsequent replacement with Aussie driver Daniel Ricciardo was the big Formula1 story last week. The news of course hasn’t gone down too well with …
Unconfirmed reports via a prominent Indian sports business website claim that Airtel has signed up as the ‘title sponsor’ of the Indian Grand Prix. The news was unconfirmed by the …
